How to Get a Website Ranking Without the Alexa Ranking System

 In Case Study, Digital Marketing

Businesses have used the Alexa Ranking System for over two decades to see how their websites compared with the competition. The Alexa Ranking System wasn’t only for seeing where you ranked. The resource provided an SEO analysis that revealed keyword and backlinking opportunities. Amazon retired this ranking system on May 1, 2022, leaving business owners eager to find a suitable alternative.

Why Your Website Rank Matters

Website rank informed business owners on their growth trajectory relative to the competition. Alexa’s graphs helped business owners see if their optimization strategies were helping their companies or slowing them down. Seeing progress inspired business owners to continue moving forward. Any declines forced business owners to assess the business plan and see how they could gain ground.

An Alternative to Alexa Rank

Alexa Rank was a mainstay for over two decades, but several alternatives exist. You can still monitor your website’s ranking and gain other insights about performance. Among the alternatives, we strongly recommend Similar Web. The website ranking platform shares many similarities with Alexa Rank and has some improvements.

What’s The Same Between Alexa Rank and Similar Web?

Both website ranking platforms are free to use. Other alternatives require a monthly subscription to access important data about your website and the competition. Similar Web displays data on your bounce rate, average visit duration, and pages per visit. Alexa Rank provided business owners with these same statistics for over two decades. Similar Web also provides a Global Rank and Country Rank for your website. Business owners can also see the direction of their rank over the past three months. You can see if your efforts are helping or hurting your website’s ranking. You’ll also find keyword recommendations and see which keywords people use to find your content.


What’s Different Between Alexa Rank and Similar Web?

Similar Web has more detailed audience demographics that let you see stats on gender, country, and age brackets. Knowing your content appeals to a younger audience can help with future ideas and content style. Similar Web also lets you know which devices people use to visit your blog. If most people visit your website on their mobile devices, you should put extra effort into mobile optimizations. Your website may be satisfactory on mobile devices, but a strong mobile presence may inspire you to improve the mobile experience.

Similar Web also provides an additional ranking metric that separates it from Alexa Rank. Although both solutions came with global and country ranks, Similar Web added a Category Rank. This new ranking system lets you see how your website compares with competitors. The Global Rank is a broad category that includes corporations like Facebook and Google. You’re not competing with those companies on the algorithm. The Category Rank helps SaaS startups see how they’re competing with other SaaS startups for market share. This effective ranking system provides more insight into how your website performs against competitors.

Keep Similar Web on Your Whitelist

Similar Web and other sites give you valuable data on your website. You can see how your content ranks and discover opportunities for improvement. Similar Web uses a web crawler to gather and present data. Unfortunately, some web hosting companies block these web crawlers and prevent you from gaining new insights. At Host Stage, we whitelist these sites for you so you can get detailed data on your website. This data can guide future initiatives and lead to better results. Host Stage also comes with other features such as faster load times and better security. You can browse through Host Stage’s services to see how our hosting can lead to more traffic, sales, and protection.

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